In collaboration with John Benson, Creative Director at Citrix, I concepted and executed the #Because video series for GoToMeeting, generating 60 million views. This series was featured in the AdAge article Best Practices: How to Improve Brand Metrics with YouTube.

Citrix GoToMeeting – “Because: Office Birthdays”

Citrix GoToMeeting – “Because: Black Diamonds”

Citrix GoToMeeting – “Because: Zombies”

Citrix GoToMeeting – “Because: First Impressions”

Citrix GoToMeeting – “Because: Happy Hour”

Citrix GoToMeeting – “Because: Night Owls”